Pengaruh brand awareness dan brand image terhadap keputusan pembelian
نویسندگان
چکیده
Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan Pengaruh Brand Awareness Image Terhadap Keputusan Pembelian Bullshirt Incorporated Store . dilakukan dengan metode deskriptif verifitatif, yaitu menganalisis, melakukan pengujian hipotesis, serta membuat kesimpulan saran. Sampel dalam penelitian sejumlah 183 responden menggunakan sampling purposive. Teknik analisis data yang digunakan teknik skala likert jalur alat bantu Method of Succesive internal (MSI), program komputer Microsoft Excel 2010 SPSS Versi 20. Hasil mengungkapkan bahwa peran pada berada kriteria setuju. Adapun Pembelian Terbukti adanya pengaruh positif terhadap Store.
منابع مشابه
Study of Brand Awareness and Brand Image of Starbucks
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ژورنال
عنوان ژورنال: Jurnal Ekonomi, Manajemen dan Akuntansi Forum Ekonomi
سال: 2022
ISSN: ['1411-1713', '2528-150X']
DOI: https://doi.org/10.30872/jfor.v24i2.10837